March 23, 2026

How to Invest in Prediction Markets via Stocks

by

Ansem

Trends & Analysis

Mar 23, 2026

a stock market - How to Invest in Prediction Markets via Stocks

This guide explores how to invest in prediction markets via stocks by analyzing regulated equities that leverage crowd wisdom. Start trading!

The world of prediction markets has exploded beyond traditional platforms, and savvy investors now have multiple pathways to gain exposure to this growing sector. While many chase the best Memecoins hoping to catch the next viral wave, others are discovering that publicly traded stocks offer a more regulated route into prediction market dynamics, combining the excitement of forecasting future events with the stability of established equity markets. This article breaks down exactly how to invest in prediction markets via stocks, exploring which companies are positioned at this intersection and what strategies work best for building your portfolio.

If you're already active in crypto spaces or tracking the best Memecoins, you understand that market sentiment and crowd wisdom drive real value. Bullpen's buy crypto platform gives you the tools to diversify your approach, letting you move seamlessly between traditional stock investments in prediction market companies and direct cryptocurrency positions that complement your overall strategy. 

Summary

  • Institutional interest in prediction markets has surged, with 70% of investors expressing interest according to an Investment News Survey, yet most still can't access these markets through existing brokerage infrastructure. Platforms processing billions in volume run on blockchain systems requiring stablecoins, wallet connections, and gas fees, creating a technical barrier that keeps traditional capital on the sidelines.

  • Stock-based exposure to prediction markets introduces multiple layers of dilution that distance investors from actual event probabilities. When you buy shares in crypto exchanges or blockchain infrastructure companies, you're betting on corporate earnings, competitive positioning, and regulatory developments rather than whether inflation exceeds 3% or which candidate wins an election. 

  • Prediction market infrastructure remains fragmented across wallets, bridges, stablecoins, and platform interfaces, with research from Reown showing that more than half of new users abandon decentralized applications during wallet setup alone. 

  • Research published in the International Journal of Forecasting found that prediction markets produced forecasts closer to final election results 74% of the time compared to 964 election polls across five U.S. presidential elections, particularly when predictions were made more than 100 days before voting.

  • Event-driven trading surges during elections, policy announcements, and geopolitical developments don't always translate to sustained revenue growth for infrastructure providers. 

Buy crypto from Bullpen addresses this by offering prediction markets alongside perpetuals and token trading in one interface, eliminating the need to manage separate wallets, manually bridge assets, or track opportunities across disconnected platforms.

Table of Contents

Investors Want Exposure to Prediction Markets but Lack Access

Woman checking stock data on smartphone - How to Invest in Prediction Markets via Stocks

The gap between investor interest and actual participation in prediction markets has never been wider. According to Investment News Survey, 70% of institutional investors expressed interest in prediction markets, yet most still can't access them through their existing brokerage infrastructure. The platforms processing billions in volume operate on crypto rails, not traditional finance systems, creating a technical moat that keeps mainstream capital on the sidelines.

Why Traditional Access Points Don't Exist

Prediction markets evolved outside the regulated brokerage ecosystem. Platforms like Polymarket, which processed $3.7 billion in election-related trading volume during the 2024 presidential cycle, rely on blockchain infrastructure that requires:

  • Stablecoins

  • Wallet connections

  • Gas fees

For someone accustomed to clicking "buy" in their Fidelity account, this represents a complete workflow disruption. The infrastructure gap isn't about sophistication. It's about familiarity and friction.

The Indirect Exposure Workaround

When direct participation feels out of reach, investors look for proxy plays. They buy shares in crypto exchanges that list:

  • Prediction market tokens

  • Blockchain infrastructure companies powering these platforms

  • Data providers aggregating prediction market signals

It's exposure, but it's diluted. You're not trading the presidential election outcome; you're betting that the company facilitating those trades will perform well as a business, which introduces layers of operational risk, quarterly earnings volatility, and management decisions completely unrelated to the event you actually care about.

What Real Participation Requires

Direct prediction market trading demands comfort with onchain infrastructure. During high-volume events, you need to:

  • Convert fiat to stablecoins

  • Manage private keys

  • Navigate decentralized interfaces

  • Understand network congestion

For crypto-native traders, this is second nature. For traditional investors evaluating prediction markets as an information signal or portfolio diversifier, each step represents a learning curve steep enough to discourage participation entirely. The knowledge barrier compounds the technical one.

Unified Access

Platforms like Bullpen reduce this friction by offering access to prediction markets alongside perpetuals and token trading in a unified interface, eliminating the need to juggle multiple wallets or platforms. Instead of setting up separate infrastructure for each market type, traders execute across asset classes from one dashboard, compressing the onboarding process from days of wallet setup to minutes of account creation.

Stock Alternatives

But even with simplified access, the question remains: if you're not ready to trade onchain directly, what's the next best alternative?

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The Status Quo Strategy: Investing Through Prediction Market Related Stocks

Person pointing at digital trading charts - How to Invest in Prediction Markets via Stocks

Investors seeking exposure to a prediction market without onchain complexity default to buying shares in companies adjacent to the ecosystem. The assumption is simple: if prediction markets grow, the infrastructure that enables them should appreciate as well. This proxy approach feels familiar because it uses existing brokerage accounts and traditional equity mechanics, but it introduces a crucial trade-off: you're no longer trading event probabilities. You're betting on corporate performance loosely correlated with an industry you actually care about.

Crypto Exchanges That Benefit From Increased Event Trading

Prediction markets run on crypto infrastructure, which means traders need to:

  • Hold stablecoins

  • Move assets across chains

  • Pay gas fees to participate

When event trading surges, these platforms see higher transaction volumes and custody activity:

  • Coinbase

  • Robinhood

Market Correlation

The investment thesis assumes that as more people trade election outcomes or economic forecasts, overall crypto engagement rises, pushing exchange revenue upward. But this correlation isn't guaranteed. Exchange performance depends on the following, completely unrelated to whether prediction markets themselves are generating accurate forecasts or interesting signals:

  • Fee structures

  • Regulatory developments

  • Competitive positioning

  • Market cycles

Exposure Dilution

The indirect nature of this exposure creates dilution. You're not capturing the value of correct predictions or market-making spreads. You're capturing whatever percentage of exchange revenue comes from prediction-market-adjacent activity, filtered through:

  • Quarterly earnings

  • Operational costs

  • Management decisions you can't control

Blockchain Infrastructure Companies Supporting Prediction Market Networks

Prediction markets need oracle systems to settle contracts based on real-world outcomes. If a market asks whether inflation will exceed 3% in Q2, someone must provide verified CPI data to the smart contract. Oracle providers such as Chainlink Labs supply these data feeds, creating an infrastructure dependency that investors seek to exploit. The logic holds: as decentralized markets expand, demand for reliable data feeds should increase. But infrastructure revenue doesn't scale linearly with the activity in prediction markets.

Sector Dilution

Forbes reports that the technology sector is expected to perform well. Yet, this broad tailwind doesn't guarantee that oracle providers will capture a proportional share of value from prediction market growth, especially when their revenue comes from dozens of other blockchain applications.

Data Analytics and Market Intelligence Firms

Prediction markets generate probabilistic signals about:

  • Elections

  • Policy shifts

  • Economic indicators

Some investors believe that companies processing complex datasets, such as Palantir Technologies, will benefit as organizations seek predictive insights from market aggregation. The thesis is that if prediction markets become a standard forecasting tool, demand for analytics platforms interpreting that data should rise.

Execution Risk

But this assumes prediction market data becomes uniquely valuable compared to existing forecasting methods, and that specific analytics firms will dominate its interpretation. Both assumptions entail execution risk, regardless of whether prediction markets succeed. These three categories represent the workaround investors use when direct access feels inaccessible. Instead of trading contracts on specific outcomes, they invest in the companies facilitating the ecosystem for familiar access, accepting:

  • Layers of operational risk

  • Earnings volatility

  • Management decisions

Direct Integration

Platforms like Bullpen collapse this indirection by offering prediction markets alongside tokens and perpetuals in one interface, letting traders access event contracts directly without abandoning their existing crypto workflows or setting up fragmented infrastructure across multiple platforms. But knowing the proxy categories doesn't explain how investors actually construct these positions or evaluate which companies deserve capital.

Step by Step: How Investors Build Prediction Market Exposure via Stocks

Person trading stocks on multiple devices - How to Invest in Prediction Markets via Stocks

Investors follow a methodical process when building exposure to prediction markets through equities, starting with infrastructure identification and ending with portfolio allocation. The strategy requires evaluating which companies derive meaningful revenue from crypto trading activity, monitoring event-driven cycles that spike participation, and treating these positions as thematic bets rather than direct market access.

Structural Analysis

Each step adds a layer of analysis that distances the investor further from the actual event probabilities they're trying to capture.

Identify Companies Connected to Crypto Trading Infrastructure

The first move is finding publicly traded businesses that sit closest to the rails that prediction markets run on. Generated by prediction market participants, crypto exchanges like Coinbase process:

  • Stablecoin conversions

  • Wallet custody

  • Transaction flows

The thesis assumes correlation: if more people trade election outcomes or economic forecasts onchain, overall platform activity should rise, pushing exchange revenue upward through:

  • Transaction fees

  • Custody charges

Indirect Exposure

But this creates immediate dilution. You're not betting on whether inflation exceeds 3% or which candidate wins an election. You're betting that Coinbase's quarterly earnings will reflect increased crypto engagement broadly, with some fraction of that coming from prediction market activity specifically. The connection is real but indirect, filtered through dozens of other revenue drivers completely unrelated to the events you actually care about.

Evaluate How Strongly Revenue Scales With Trading Volume

Once potential companies are identified, investors analyze earnings reports to determine what percentage of revenue comes from transaction fees versus other sources, such as subscription services or interest income. According to Capital Founders OS, prediction markets represent a $44 billion market, yet isolating which portion of an exchange's revenue comes from this specific activity versus general crypto trading remains nearly impossible from public filings.

Revenue Sensitivity

Companies whose income scales directly with trading volume appear attractive because surges in participation in prediction markets should, in theory, flow through to their top line. But revenue exposure analysis requires the following changes across quarters, digging through:

  • User growth metrics

  • Assets under custody

  • Fee structure

The work compounds when you realize that even a perfect correlation between prediction market growth and exchange activity doesn't guarantee stock price appreciation if broader crypto markets are declining or regulatory uncertainty weighs on valuations.

Monitor Event-Driven Cycles That Spike Participation

Prediction markets see the highest activity during periods when real-world uncertainty peaks. These create information asymmetries that traders attempt to price into market probabilities:

  • National elections

  • Central bank policy announcements

  • Geopolitical developments

Investors pursuing stock-based exposure sometimes time their positions around these cycles, buying shares in crypto infrastructure companies ahead of major events and exiting after volatility subsides.

Earnings Volatility

The challenge is that event-driven trading surges don't always translate to sustained revenue growth for infrastructure providers. A presidential election might generate billions in prediction market volume over three months. Still, if users withdraw funds immediately after results settle, exchanges capture only short-term fee spikes rather than long-term customer retention. You're trading corporate earnings volatility, not the actual outcome probabilities that make prediction markets interesting as forecasting tools.

Direct Execution

Platforms like Bullpen eliminate this multi-step proxy approach by offering prediction markets directly alongside perpetuals and token trading. Instead of buying exchange stocks hoping to capture indirect exposure to event trading, traders access the actual contracts on election outcomes or economic indicators from the same interface they use for other crypto positions, compressing the path from interest to execution without fragmented workflows or equity market intermediaries.

Treat Positions as Thematic Allocation Within Broader Portfolios

Investors rarely build entire strategies around exposure to prediction market through stocks. Instead, these equities get grouped with other crypto infrastructure, fintech innovation, or blockchain adoption plays as a thematic slice of a diversified portfolio. The allocation acknowledges that stock performance won't perfectly track the growth of prediction markets, so position sizing remains modest relative to core holdings.

Process Limitations

This final step reveals the fundamental limitation. You've identified companies, analyzed revenue exposure, monitored event cycles, and allocated capital, but you still haven't traded a single event probability. Every layer of this process adds operational risk, management decisions, and market dynamics, regardless of whether prediction markets themselves generate accurate forecasts or valuable signals.

Equity Compromise

The stock exposure strategy works as a compromise for investors unwilling to navigate onchain infrastructure, but it captures only a fraction of what makes prediction markets compelling. But even perfect execution of this strategy leaves value on the table that direct participants capture effortlessly.

Why Stock Exposure Only Captures Part of the Opportunity

Man tracking cryptocurrency prices on phone - How to Invest in Prediction Markets via Stocks

Buying stocks connected to prediction markets gives you exposure to companies that might benefit from ecosystem growth. But you're not trading event probabilities. You're buying equity in businesses whose performance depends on the following, which have nothing to do with whether prediction markets generate accurate forecasts:

  • Corporate fundamentals

  • Competitive positioning

  • Regulatory developments

  • Broader crypto market cycles

Corporate Revenue Determines Stock Performance, Not Forecasting Accuracy

Public companies rise or fall based on:

  • Earnings reports

  • Cost structure

  • Growth strategy

Even when a company participates in crypto infrastructure, its stock price reflects overall business results rather than prediction market activity specifically. Coinbase generates revenue from transaction fees tied to cryptocurrency trading volumes across all asset types. When crypto markets decline, transaction activity typically falls, which directly affects revenue and earnings.

Cyclical Exposure

Investors holding the stock gain exposure primarily to crypto trading cycles, not to the forecasting mechanisms that make prediction markets intellectually interesting or financially valuable.

Exchange Competition Fragments Value Capture

Infrastructure companies compete aggressively for market share. If prediction markets grow rapidly, the resulting trading activity does not automatically benefit a single company. Exchanges compete on:

  • Fees

  • Liquidity

  • User experience

Data providers compete on analytics tools. Infrastructure firms compete on network adoption. Investors who buy stocks in this category are betting on which company captures market share, not on the probabilities of outcomes being priced in prediction markets.

Regulatory Disconnect

That introduces execution risk, management quality assessment, and competitive analysis, completely unrelated to whether the 2028 presidential election forecast is accurate or whether inflation predictions converge toward reality. Regulation is another variable that affects companies tied to prediction markets but has nothing to do with their forecasting power. Prediction markets occupy a complex regulatory space in the United States. Platforms like Kalshi operate under regulatory oversight, while others operate in jurisdictions with fewer restrictions.

Regulatory Exposure

According to Reuters, top U.S. exchange executives have called for clearer rules as prediction markets continue to grow. Stocks connected to the ecosystem can move based on legal developments that have zero connection to the informational value of aggregated probabilities.

Crypto Market Cycles Dominate Infrastructure Stock Performance

Many infrastructure companies move with the broader crypto market, regardless of activity in prediction markets. Prediction platforms frequently operate on blockchain networks and require digital assets for:

  • Trading 

  • Settlement 

This creates a correlation between companies tied to crypto infrastructure and the broader crypto market cycle. When crypto prices decline, investor sentiment toward the entire ecosystem often weakens, even if prediction market volume remains stable or grows. You're capturing crypto beta, not prediction market alpha.

Forecasting Efficiency

The deeper issue is that prediction markets generate value through information aggregation rather than company performance. In prediction markets, traders buy and sell contracts that pay based on real-world outcomes. Each trade reflects a belief about the likelihood of an event, and market prices adjust continuously as new information enters the system. Research published in the International Journal of Forecasting analyzed the Iowa Electronic Markets and compared market forecasts with 964 election polls across five U.S. presidential elections. 

Forecasting Alpha

The researchers found that prediction markets produced forecasts closer to the final election result 74 percent of the time, particularly when predictions were made more than 100 days before the election. This forecasting power emerges from the mechanism itself, from the continuous price discovery process that:

  • Aggregates dispersed information from thousands of participants

  • Converts it into a probability

Stocks represent ownership in companies whose performance depends on:

  • Earnings

  • Competitive positioning

  • Macroeconomic conditions

Infrastructure Barriers

For investors seeking exposure to the forecasting power of prediction markets, that distinction matters. Stock exposure can capture growth in the surrounding ecosystem, but it does not provide access to the event probability markets where the informational edge actually emerges. But the infrastructure problem runs deeper than most investors realize.

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The Real Bottleneck: Prediction Market Infrastructure Is Fragmented

Man analyzing stock charts on devices - How to Invest in Prediction Markets via Stocks

Participation in prediction markets requires assembling a technical stack that most investors never encounter in traditional finance. You need a crypto wallet to hold assets, a bridge to move funds between blockchain networks, stablecoins for settlement, and separate interfaces to monitor where liquidity actually exists. Each component introduces friction that compounds into abandonment. According to research from Web3 UX platform Reown, more than half of new users abandon decentralized applications during the wallet setup stage. The barrier isn't interest. It's operational complexity.

Wallet Setup Stops Traders Before They Start

Creating a crypto wallet means generating private keys securely:

  • Storing recovery phrases

  • Understanding how to sign transactions

For someone accustomed to logging into Fidelity with a username and password, this process feels alien. The stakes are higher, too. Lose your password at a traditional brokerage and you reset it. Lose your private keys and your funds disappear permanently. That shift in responsibility discourages participation before a single trade executes.

Infrastructure Alienation

Traditional investors don't lack sophistication. They lack familiarity with infrastructure designed for an entirely different user base.

Bridging Assets Adds Risk and Delay

Prediction markets often operate on specific blockchain networks, which means funds must move across chains before trading begins. This process, called bridging, requires users to:

  • Select the correct protocol

  • Approve transactions

  • Wait for confirmations

Security Risk

Mistakes result in failed transfers or, worse, permanent loss. The blockchain analytics firm Chainalysis found that cross-chain bridge exploits accounted for roughly $2 billion in stolen crypto assets in 2022, making bridges one of the most targeted attack surfaces in decentralized finance. You're not just learning new technology. You're managing security threats that don't exist in traditional brokerage accounts.

Stablecoins and Platform Fragmentation Multiply Complexity

Most prediction market contracts settle in stablecoins like USDC rather than dollars. That means converting fiat currency into digital assets before placing trades, adding another conversion step, and introducing questions about:

  • Stablecoin custody

  • Redemption mechanisms

  • Issuer risk

Fragmented Liquidity

Even after navigating wallets, bridges, and stablecoins, traders must still identify which platforms host active markets and where liquidity concentrates. According to Kaiko, prediction markets process billions in volume, but that activity spreads across multiple platforms with:

  • Different contracts

  • Settlement rules

  • Liquidity pools

Monitoring opportunities requires tracking several interfaces simultaneously, each with its own:

  • Login

  • Balance

  • Transaction history

Workflow Compression

Platforms like Bullpen compress this fragmented workflow into a single interface where traders access prediction markets alongside perpetuals and tokens. Instead of managing separate wallets for each platform, bridging assets manually, and tracking markets across disconnected interfaces, traders execute trades across asset classes from a single dashboard. The technical stack still exists, but the platform abstracts the complexity, reducing onboarding from days of setup to minutes of account creation.

Onboarding Friction

The infrastructure problem explains why many investors default to stock-based exposure even when they understand its limitations. Buying shares in Coinbase requires one click in an existing brokerage account. Trading a prediction market contract on whether inflation exceeds 3% requires:

  • Wallet creation

  • Stablecoin acquisition

  • Network selection

  • Platform navigation

Accessibility Gap

For investors evaluating whether the informational edge justifies the effort, the friction often wins. They choose accessibility over precision, even when they know the proxy dilutes the signal they actually want. But accessibility is changing faster than most investors realize.

How Bullpen Helps Traders Access Prediction Markets Directly

Trader holding Bitcoin while monitoring charts - How to Invest in Prediction Markets via Stocks

Platforms like Bullpen eliminate the infrastructure assembly problem by integrating prediction markets into the same interface traders already use for perpetuals and tokens. Traders access multiple market types from a single account, instead of:

  • Creating separate wallets for each platform

  • Manually bridging assets across chains

  • Tracking opportunities through disconnected dashboards 

The workflow compression turns days of setup into minutes of onboarding, removing the technical barriers that most investors face.

One Interface, Multiple Market Types

The fragmentation problem isn't just annoying. It's expensive in:

  • Time

  • Attention

  • Missed opportunities

When a political development shifts election probabilities or economic data moves inflation forecasts, traders need to act quickly. Logging into separate platforms, checking wallet balances across chains, and confirming which markets hold actual liquidity burns minutes that matter when probabilities are repricing in real time.

Workflow Consolidation

Bullpen consolidates that workflow by letting these traders move without switching contexts or managing multiple custody solutions:

  • Between Bitcoin positions

  • Solana meme coins

  • Hyperliquid perpetuals

  • Polymarket prediction contracts

The technical stack still exists underneath. The following remain necessary components of onchain trading:

  • Wallets

  • Bridges

  • Stablecoins 

Market Participation

But abstracting that complexity into a unified platform changes the user experience from infrastructure management to market participation. You're not solving technical problems. You're evaluating whether inflation will exceed forecasts or which candidate benefits from recent polling shifts.

Fiat Onramps That Actually Work

Converting dollars into crypto usually requires:

  • Wire transfers to exchanges

  • Multi-day settlement periods

  • Withdrawal limits that slow capital deployment

Execution Velocity

Bullpen integrates direct fiat onramps through Apple Pay and bank accounts, compressing the conversion process from days to minutes. When prediction market opportunities emerge around Federal Reserve announcements or election debates, traders can fund positions immediately rather than waiting for traditional banking rails to clear transactions. Speed matters because prediction markets reprice continuously as information enters the system, and delayed execution means trading stale probabilities instead of live signals.

Signal Discovery Through Verified Performance

Prediction markets move when informed traders take positions based on new information or analytical edges. Identifying which participants consistently profit requires tracking performance across platforms, a workflow most traders abandon because it demands:

  • Manual data aggregation

  • Verification

Bullpen surfaces this signal by tracking traders on X and displaying verified profit and loss metrics on a live leaderboard. When top performers open new positions, traders receive alerts that surface potential opportunities in real time. 

Discovery and Edge

The discovery layer shifts focus from hunting for trades across fragmented platforms to evaluating positions that skilled participants are already executing. This structure doesn't eliminate the work of evaluating whether a prediction makes sense. It eliminates the work of finding where that prediction is being traded, confirming the trader opening the position has actual edge, and executing quickly enough to capture favorable pricing. 

Incentive Alignment

The difference between those two types of work determines whether infrastructure helps or hinders. But knowing how to access prediction markets directly raises a different question: whether the effort justifies abandoning the familiar simplicity of stock-based exposure.

Buy Crypto Today with Bullpen

If the edge in prediction markets comes from trading events directly rather than buying diluted equity exposure, Bullpen provides access to those markets without assembling fragmented infrastructure across multiple platforms. You're not setting up separate wallets for Polymarket, manually bridging assets, or tracking opportunities across disconnected dashboards. You're executing prediction market positions from the same interface you use for perpetuals and tokens.

Onboarding Incentives

When you deposit $1,000 or more, Bullpen offers a free introductory call where the first session walks through:

  • How to identify high signal prediction markets

  • How to track profitable traders using the live leaderboard

  • How to structure your first event-driven trade

New users also receive a 500-point bonus when they deposit, providing a simple starting point for exploring within one platform:

  • Prediction markets

  • Crypto trading

  • Event-driven strategies

Execution Parity

The infrastructure problem that keeps most investors in stock proxies disappears when the technical stack gets abstracted into a unified experience. You're no longer choosing between:

  • Familiar access

  • Accurate signals

You're choosing whether to trade the actual probabilities or keep settling for corporate performance loosely correlated with the ecosystem you care about.

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Last Updated:

March 23, 2026

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